A New Way to Think About Real Estate & Home Improvement
WilCo Construction
Where Smart Real Estate Decisions Meet Expert Home Renovation
Most contractors just build. Most Realtors just sell. But when you combine a top-tier real estate expert with a licensed builder, you get something entirely different:
- A home-buying experience where you know exactly what a property is worth—before you buy.
- A home-selling strategy that ensures you maximize your home’s value before listing.
- An investment playbook designed to help flippers & investors find high-return properties.
This is what makes WilCo Construction + PE Realty unlike anything else in West Michigan real estate.
Paige isn’t just selling homes—she’s helping buyers, sellers, and investors make smarter, more profitable decisions. And with WilCo Construction backing every deal, clients get a seamless, high-level advantage they won’t find anywhere else.
A General Contractor Backed by a Real Estate Visionary
Paige Etheridge is a leading real estate strategist in Grand Rapids & West Michigan. She understands that in today’s market, buyers need more than a property search, and sellers need more than a sale.
That’s why she partnered with her husband who owns WilCo Construction—to create a fully integrated system where:
Homebuyers get real renovation insights before they buy.
Sellers can make simple, strategic upgrades that boost home value and create a strong first impression. In most cases, it’s not about major renovations—just a few minor repairs or sprucing up to get the home showing-ready and set up for stronger offers.
Investors work with a team that knows how to turn properties into high-performing assets.
This isn’t just about real estate or construction. It’s about building smarter, winning bigger, and making every move count.
Discover how real estate + construction expertise can change your buying, selling, or investing strategy. →
Don’t buy blind—get a builder's insight before you make an offer. →
The Homeowner & Investor Advantage
For Sellers: Renovate Smart & Sell for More
Thinking about selling your home in Ottawa Hills, Creston, or Holland? Buyers today pay top dollar for move-in-ready homes, strategic renovations or touches, or even just some simple fixes before listing can mean thousands more at closing.
With WilCo Construction + PE Realty, we help sellers identify high-ROI pre-sale upgrades that make their home stand out and sell faster.
What home improvements increase value before selling? The right pre-listing renovations—like kitchen updates, bathroom refreshes, and curb appeal enhancements—can add 10-20% more value to your home. (We’ll show you exactly which upgrades matter in Grand Rapids.)
Do I need renovations before selling my house in Grand Rapids? Not every home needs major updates, but even small improvements—like paint, flooring, and light fixture upgrades—can attract more offers and higher bids. We help you decide what’s worth fixing and what’s not.
Best real estate agent for pre-listing home improvements. Most agents just list homes. We actively help sellers increase their home’s value before it hits the market. With real estate + contractor expertise, we ensure your home sells for the highest possible price.
Not every buyer is looking for a major renovation, but even move-in-ready homes can benefit from expert insight. We guide buyers through everything from simple upgrades to full remodels, helping you:
- Identify homes with strong long-term value
- Assess potential improvements for future equity
- Avoid unexpected repair costs
- Make confident, informed decisions
Whether you’re looking for a turnkey home, a light fixer-upper, or a full renovation project, our expertise ensures you buy the right property—at the right price—with a clear plan for the future.
Buying a historic home in Heritage Hill—what to look for? Many buyers fall in love with the charm of older homes but don’t realize the structural and renovation challenges that come with them. We help you navigate HVAC, electrical, foundation repairs, and historic preservation requirements so you make a smart, informed purchase.
Where to Find Strong Home Value Growth in Grand Rapids
If you’re looking for a home with strong appreciation potential, we provide market insights on areas experiencing growth and investment activity.
Neighborhoods like Creston, Alger Heights, and Eastown have seen steady demand due to their walkability, character, and resale potential. Every buyer’s goals are different, so we help you analyze market trends, past appreciation rates, and investment potential—so you can make the right choice based on your needs.
For Buyers: Find Out What a Home is Worth Before You Buy
Are you thinking about buying a home in Grand Rapids, East Grand Rapids, Heritage Hill, or Alger Heights? The biggest mistake buyers make is not knowing what a property truly needs before making an offer. With WilCo Construction + PE Realty, you’ll know exactly what renovations are needed, how much they’ll cost, and whether the home is a smart investment.
Should I get a contractor to inspect a home before buying? Absolutely. Most inspections focus on surface-level issues, but with WilCo Construction + PE Realty, you get a real contractor’s perspective on structural integrity, renovation costs, and long-term investment potential. Whether you’re buying in Alger Heights, Eastown, or Creston, we make sure you avoid costly surprises. As an added benefit, we have a strong network of professionals who can help.
How much does it cost to renovate a fixer-upper in Grand Rapids? It depends on the property—but we provide real estimates before you buy. Whether you’re looking at a historic home in Heritage Hill or a bungalow in Ottawa Hills, we break down what’s worth fixing and what’s a dealbreaker—before you commit.
Best real estate agent for home buyers who want to renovate. If you’re buying a home that needs work, working with a real estate expert + a licensed builder is a game changer. We help buyers find homes with hidden value, realistic renovation budgets, and smart long-term potential.
Before you list, let’s make sure you’re getting top dollar. →
FAQ
What home improvements increase property value before selling?
The highest-ROI upgrades before selling are kitchen remodels, bathroom renovations, and curb appeal improvements. These pre-listing renovations/or even some small touches can increase home value by 10-20% and attract multiple offers. We specialize in helping sellers in Heritage Hill, Ottawa Hills, and East Grand Rapids make high-impact upgrades that get top-dollar offers.
Should I hire a contractor before buying a home?
Not exactly—but you should work with a real estate team that also has licensed building expertise.
A licensed builder offers insights beyond a standard home inspection, helping you:
✔️ Assess structural integrity and potential risks
✔️ Identify hidden repair costs before they surprise you
✔️ Determine realistic renovation feasibility
This is especially important if you’re buying a fixer-upper in areas like Grand Rapids, Holland, Heritage Hill, and other West Michigan markets. With our combined real estate + construction expertise, you can move forward with confidence, knowing exactly what you’re getting into.
Is it better to renovate or sell as-is?
It depends! Small upgrades like fresh paint, updated lighting, and landscaping can make a home sell faster and for more money. But if major repairs are needed, selling as-is might be the better choice. We help West Michigan homeowners evaluate which strategy will net them the most money.