PE Realty
Realtor
When you're ready for the next chapter in your life, turn to Paige.
Buy. Sell. Invest. Renovate.
Realize Your Potential in West Michigan Real Estate
Meet Paige Etheridge
Helping You Achieve Your Real Estate Goals
With 13 years of experience as a licensed Principal Broker and Realtor, Paige Etheridge is a trusted authority in West Michigan real estate. From the vibrant neighborhoods of Grand Rapids to the serene shores of Lake Michigan, Paige’s deep market expertise and proven track record ensure clients receive exceptional guidance and results.
As the founder of PE Realty, Paige specializes in assisting a diverse range of clients—from first-time buyers to those selling multi-million-dollar properties. She prioritizes trust, transparency, and strong relationships, ensuring every client experiences a smooth and successful transaction.
Her commitment to client satisfaction is reflected in her 5-star Zillow reviews, where buyers and sellers praise her market knowledge, responsiveness, and ability to secure outstanding deals.
What sets Paige apart is her powerful partnership with her husband, Brandon Wilcox of Wilco Construction, a licensed builder. Together, they provide expert insights on home improvements, strategic renovations, and pre-listing upgrades—helping clients maximize their property’s value with informed, strategic decisions.
Whether you’re buying your first home, selling a cherished property, or relocating, Paige’s comprehensive approach, deep local expertise, and commitment to your goals make all the difference.
Lets Find That Perfect Home
West Michigan Has So Much To Offer
For Sellers
Maximize Your Home’s Value & Sell with Confidence
Selling your home is about more than just listing it—it’s about strategically positioning it for maximum value. Buyers in Grand Rapids, Holland, and across West Michigan are looking for move-in-ready homes, but that doesn’t mean every home needs major renovations.
In most cases, a few simple pre-sale touches—like minor updates or staging adjustments—can make a home more appealing, attract stronger offers, and lead to a faster sale. Our goal is to enhance your home’s marketability without unnecessary expenses, ensuring you get the best possible return with minimal effort.
What I Offer Sellers in Grand Rapids, Holland & West Michigan:
What I Offer Buyers in Greater Grand Rapids, and all of West Michigan.
Not all pre-listing home improvements are worth the investment, but the right targeted upgrades can increase your home’s appeal and maximize its sale price. I’ll guide you through what truly adds value—helping you focus on simple, high-impact improvements that make your home more attractive to buyers without unnecessary costs.
Strategic home staging & expert pricing strategies
positioning your home to attract competitive offers. (How do I price my home to sell fast? We’ll create the perfect strategy.)
Seamless transactions with expert negotiation
ensuring a smooth process from listing to closing. (Should I accept the first offer on my home? Let’s review your best options.)
A marketing strategy designed to get maximum exposure
Its not just a listing on the MLS, but proven content marketing that attracts serious buyers.
For Buyers
Find a Home That Aligns with Your Vision & Maximizes Value
Buying a home in West Michigan is more than a transaction—it’s an investment in your future. Whether you’re a first-time homebuyer or searching for a property with renovation potential, you need more than just a property search—you need expert insight to make the smartest purchase possible.
That’s where we come in. As a Real estate expert with direct access to WilCo contractors, I help buyers evaluate homes beyond the surface—so you know exactly what’s possible before you buy.
What I Offer Buyers in Greater Grand Rapids, and all of West Michigan.
First-time homebuyer guidance
navigating the market with confidence in Grand Rapids, Holland, and the Lake Michigan shoreline.
Exclusive access to homes with renovation potential
spot hidden value before you buy and create a property that matches your vision.
WilCo contractors partnership
get expert insight on pre-purchase renovations, structural integrity, and cost-effective improvements. (Wondering if a home is a good investment? Get a contractors perspective before you commit.)
Smart financing & negotiation strategies
ensuring you get the best deal on a home that meets both your needs and long-term goals.
Thinking about buying a fixer-upper or a home with renovation potential? Let’s make sure it’s a smart investment.
We work with turnkey properties, new builds, fixer-uppers, and full remodels. We also help buyers avoid homes that were just ‘flipped’ with cosmetic fixes but still have hidden issues beneath the surface."
WilCo Builders
A Unique Advantage for Buyers & Sellers in West Michigan
Your Real Estate + Home Improvement Partner in West Michigan’s Top Neighborhoods
Most real estate agents sell homes. I help my clients see potential where others don’t—and turn that potential into real value.
Through my partnership with WilCo, we go beyond transactions. Buyers get insider knowledge on home renovations or hidden issues before they purchase, sellers make strategic upgrades/touches that increase their sale price, and investors get the expertise to maximize returns on real estate.
Thinking about buying, selling, or investing? Let’s make sure you’re making the smartest move. →
How This Gives You an Edge in West Michigan’s Top Neighborhoods
For Buyers
Know exactly what a home needs before you buy—whether it’s a light renovation or a major remodel.
Looking at homes in Eastown or Alger Heights? Let’s break down their renovation potential.
For Sellers
Make smart, high-ROI pre-listing upgrades/touches to attract better offers and sell faster.
Thinking about listing your home in Heritage Hill or Ottawa Hills? We’ll guide you.
For Investors
Get expert insight into rehab projects, value-add improvements, and the best way to scale your real estate portfolio.
Areas like Creston and Garfield Park are hot for flipping—let’s find you the right deal.