PE Realty

Realtor

When you're ready for the next chapter in your life, turn to Paige.

Buy. Sell. Invest. Renovate.

Realize Your Potential in West Michigan Real Estate

Meet Paige Etheridge

Helping You Achieve Your Real Estate Goals

With 13 years of experience as a licensed Principal Broker and Realtor, Paige Etheridge is a trusted authority in West Michigan real estate. From the vibrant neighborhoods of Grand Rapids to the serene shores of Lake Michigan, Paige’s deep market expertise and proven track record ensure clients receive exceptional guidance and results.

As the founder of PE Realty, Paige specializes in assisting a diverse range of clients—from first-time buyers to those selling multi-million-dollar properties. She prioritizes trust, transparency, and strong relationships, ensuring every client experiences a smooth and successful transaction.

Her commitment to client satisfaction is reflected in her 5-star Zillow reviews, where buyers and sellers praise her market knowledge, responsiveness, and ability to secure outstanding deals.

What sets Paige apart is her powerful partnership with her husband, Brandon Wilcox of Wilco Construction, a licensed builder. Together, they provide expert insights on home improvements, strategic renovations, and pre-listing upgrades—helping clients maximize their property’s value with informed, strategic decisions.

Whether you’re buying your first home, selling a cherished property, or relocating, Paige’s comprehensive approach, deep local expertise, and commitment to your goals make all the difference.

Lets Find That Perfect Home

West Michigan Has So Much To Offer

For Sellers

Maximize Your Home’s Value & Sell with Confidence

Selling your home is about more than just listing it—it’s about strategically positioning it for maximum value. Buyers in Grand Rapids, Holland, and across West Michigan are looking for move-in-ready homes, but that doesn’t mean every home needs major renovations.
In most cases, a few simple pre-sale touches—like minor updates or staging adjustments—can make a home more appealing, attract stronger offers, and lead to a faster sale. Our goal is to enhance your home’s marketability without unnecessary expenses, ensuring you get the best possible return with minimal effort.

What I Offer Sellers in Grand Rapids, Holland & West Michigan:
What I Offer Buyers in Greater Grand Rapids, and all of West Michigan.

Not all pre-listing home improvements are worth the investment, but the right targeted upgrades can increase your home’s appeal and maximize its sale price. I’ll guide you through what truly adds value—helping you focus on simple, high-impact improvements that make your home more attractive to buyers without unnecessary costs.

Strategic home staging & expert pricing strategies

positioning your home to attract competitive offers. (How do I price my home to sell fast? We’ll create the perfect strategy.)

Seamless transactions with expert negotiation

ensuring a smooth process from listing to closing. (Should I accept the first offer on my home? Let’s review your best options.)

A marketing strategy designed to get maximum exposure

Its not just a listing on the MLS, but proven content marketing that attracts serious buyers.

For Buyers

Find a Home That Aligns with Your Vision & Maximizes Value

Buying a home in West Michigan is more than a transaction—it’s an investment in your future. Whether you’re a first-time homebuyer or searching for a property with renovation potential, you need more than just a property search—you need expert insight to make the smartest purchase possible.

That’s where we come in. As a Real estate expert with direct access to WilCo contractors, I help buyers evaluate homes beyond the surface—so you know exactly what’s possible before you buy.

What I Offer Buyers in Greater Grand Rapids, and all of West Michigan.
First-time homebuyer guidance

navigating the market with confidence in Grand Rapids, Holland, and the Lake Michigan shoreline.

Exclusive access to homes with renovation potential

spot hidden value before you buy and create a property that matches your vision.

WilCo contractors partnership

get expert insight on pre-purchase renovations, structural integrity, and cost-effective improvements. (Wondering if a home is a good investment? Get a contractors perspective before you commit.)

Smart financing & negotiation strategies

ensuring you get the best deal on a home that meets both your needs and long-term goals.

Thinking about buying a fixer-upper or a home with renovation potential? Let’s make sure it’s a smart investment.

We work with turnkey properties, new builds, fixer-uppers, and full remodels. We also help buyers avoid homes that were just ‘flipped’ with cosmetic fixes but still have hidden issues beneath the surface."

WilCo Builders

A Unique Advantage for Buyers & Sellers in West Michigan

Your Real Estate + Home Improvement Partner in West Michigan’s Top Neighborhoods

Most real estate agents sell homes. I help my clients see potential where others don’t—and turn that potential into real value.

Through my partnership with WilCo, we go beyond transactions. Buyers get insider knowledge on home renovations or hidden issues before they purchase, sellers make strategic upgrades/touches that increase their sale price, and investors get the expertise to maximize returns on real estate.

Thinking about buying, selling, or investing? Let’s make sure you’re making the smartest move. →

How This Gives You an Edge in West Michigan’s Top Neighborhoods

For Buyers

Know exactly what a home needs before you buy—whether it’s a light renovation or a major remodel.

Looking at homes in Eastown or Alger Heights? Let’s break down their renovation potential.

For Sellers

Make smart, high-ROI pre-listing upgrades/touches to attract better offers and sell faster.

Thinking about listing your home in Heritage Hill or Ottawa Hills? We’ll guide you.

For Investors

Get expert insight into rehab projects, value-add improvements, and the best way to scale your real estate portfolio.

Areas like Creston and Garfield Park are hot for flipping—let’s find you the right deal.

Let’s Make Your Real Estate Goals a Reality

Your home. Your future. Your vision. I’m here to guide you every step of the way.

Seller

I felt Paige and I clicked right away after I first met her. She provided great insight into what home improvements I should prioritize in getting my house ready to sell. She was spot on with regards to how quickly and easily our house would sell. She was confident 4-days on the market was all it would take and she was right! We were thrilled to get multiple offers above the asking price. Paige made the whole process very smooth and easy. Paige knows the market and how to sell a home. I would highly recommend her.
Wendy Brittain

Seller

Buyer & Seller

Paige is great to work with! She was attentive, intuitive, knowledgeable and kind. She understood we were first-time buyers and made great recommendations for lenders, inspectors, etc.
We went from offer accepted to home closing in only 25 days and walked with us every step of the way!
We couldn’t be happier with our first home-buying experience and would recommend her to anyone looking to buy or sell!
Sarah Mix

Buyer

Buyer & Seller

Paige. Is. Amazing! She helped us buy and sell our home in back-to-back closings. She made the entire process transparent and went above and beyond every step of the way. She’s knowledgeable, personable, and willing to do whatever she needs to do – and whenever it needs to be done – to make her clients happy. She priced our home well, had a sign in our yard almost immediately, had an open house, helped us get a good price on our home, helped us make an offer on another, negotiated some furniture for us and even delivered our tax paperwork to our new city office on the day close! She’s amazing and super fun to work with. I’d recommend her any day of the week to anyone looking to buy or sell!

Jeff B

Buyer & Seller

Buyer

Paige was absolutely incredible to work with! She was able to meet with us, find our dream house, negotiate a price below asking, and get the deal closed all in a months time. The process was a hassle-free breeze from beginning to end. We highly, highly recommend working with Paige!

Lauren S

Buyer

Buyer

Paige has got to be the hardest working Realtor I know, and I know a lot of Realtors. She helped find the perfect piece of real estate I was looking for, and closed it in record time, Thanks Paige…….You’re the Best !

Richard N

Buyer